About Us
FIFTY FIFTY Merch is an online store built around one group’s catalog: FIFTY FIFTY’s music, eras, and artwork, turned into apparel fans actually want every day.
FIFTY FIFTY is the girl group from ATTRAKT that debuted in November 2022 with the mini album “The Fifty.” Its 2023 single “Cupid” became a worldwide hit that carried the group onto the Billboard Hot 100, and after relaunching in 2024 with Keena joined by new members, FIFTY FIFTY kept its dreamy, easygoing pop sound going with songs such as “Pookie” and “Too Much Part 1.”
In June 2026 the group released its fourth mini album “Imperfect-I’mperfect,” led by the title track “Like a Bubble” and the pre-release single “STARSTRUCK.” The store keeps the whole story, from debut to today, within reach for every fan.
The catalog covers hoodies, cropped hoodies, sweatshirts, T-shirts, and tracksuits, with designs pulled from real album artwork, tour posters, and logos spanning the group’s run.
Every piece is built on quality basics — soft, durable fabric designed for everyday wear, not just a single release. Each listing includes a real size chart so you know exactly what you’re getting before you order.
FIFTY FIFTY Merch ships worldwide, with free shipping on orders over $49. Whatever question you have — about sizing, an order, or anything else — our team is reachable at contact@fiftyfiftymerch.com and happy to help.
